One-click copy. Variables like [name] get pasted but should be swapped in before sending. Recruiting messages go out to people you want on the team. FB outbound messages go out to businesses you want as clients.
Recruiting DMs
For bringing people onto the team. Send the long-form when someone responds to your FB comment or job post. Send the designer-targeted ones cold to people already doing website work.
Reply to someone interested
PrimaryLong-form rundown
Send after someone responds to your "I'm hiring a remote sales position" comment or post. Explains everything upfront so they can self-qualify before the call.
I usually have people hop on a call to explain this but I'm sure you'd rather hear as much as possible upfront so I'll try my best to explain over text lol.
The position would be a sales associate for the company I run that sells websites and automated systems to local businesses. You don't need any web design experience at all, mainly just sales.
I provide you with hundreds of leads in any city of the US. These leads are all businesses that do not have a website currently. I've created a platform that lets you view your leads and then automatically generate a high quality website with the click of a button.
The pitch is very simple and I've created a script for my current team. I also provide training sessions with the group daily and also 1 on 1 training for anyone that asks for it and shows me they're serious. I currently have a team of 11 people and am actively looking for new additions to the team, especially ones with sales experience.
The conversion rate is pretty high compared to other sales industries. I had one guy close his first deal on his 3rd day of calling and he has no prior sales experience. I made 10 calls the other day, 3 people answered and 2 of those I closed.
I don't want to promise these results to you but I do like to explain the potential of the position.
You can call however much you want and whenever you want.
www.steadycraftsolutions.com
Here is the agencies website. It shows the prices and products we offer. We currently are selling the "Getting Started" package but I am finishing up the "Getting Serious" package within a couple of weeks.
This is a small company currently but I am looking to scale fast. This allows me to train and help the current team myself for now but I would like to find leaders within the group that will be able to manage/train their own teams soon.
If you're interested, just let me know and I'd love to hop on a call to show you the work process and explain more!
Use when: They replied to your hiring comment/post. They already know it's about a sales role.
Cold first DM to website designers
Designer APlatform-leverage opener
For cold DMs to website designers you see on FB/IG. Leads with the platform as the hook ("you're already doing this, here's what would 10x you").
Hey, saw your website work and wanted to reach out directly. I'm building a sales team for the agency I run and figured I'd message people who already know this space instead of recruiting random sales reps lol.
Quick context. The agency is called Steady Craft. We sell websites and automated systems to local businesses across the US. What makes it different from a normal agency gig is the platform I built that powers the whole thing. Two parts I think you'd actually care about:
1) Lead gen. The platform pulls hundreds of pre-filtered leads in any US city you want, all real local businesses that don't have a website yet. No more cold-Googling for prospects or buying junk lists.
2) Build speed. It generates a real, high quality website with one click. Seconds, not hours. You can literally pull the finished site up for the business during the call.
So instead of hunting your own leads and hand-building each site, you'd be using the platform to do 10x the volume and just focus on closing. I provide a tested script, daily group training, and 1 on 1 training for anyone that asks. Remote, commission, call whenever you want.
Real numbers from my own dialing: 10 calls the other day, 3 answered, 2 closed. One rep with no prior sales experience closed his first deal on day 3. Not promising those numbers, just showing the ceiling.
www.steadycraftsolutions.com is the agency site if you want to see what we sell. Currently selling the Getting Started package and Getting Serious is rolling out in a couple weeks.
If you want to see the platform live and hear how the comp works, just say the word and I'll send a Zoom link.
Use when: Cold-messaging a freelance website designer who posts their work on FB or IG.
Designer B"You already do this" opener
Softer alternative to Designer A. Acknowledges their existing work upfront and pitches it as a leverage upgrade rather than a career change.
Hey, saw you build websites and wanted to reach out before you scroll past lol. I run an agency and I'm actively hiring people onto the team. Wanted to message you directly because you already know this work, which honestly makes the conversation way easier than recruiting a random sales rep.
The agency is called Steady Craft. We sell websites and automated systems to local businesses across the US. The reason this isn't just another agency job is the platform I built that powers the whole operation. Two parts I think you'd care about most:
1) Hundreds of pre-filtered leads in whatever US city you want, all real local businesses with no website yet. No cold-Googling, no garbage lists.
2) The platform generates real, high quality websites with one click. You can pull a finished site up for the business while you're still on the call with them.
So instead of building one site at a time for one client at a time, you'd be running calls with the platform doing the heavy lifting. I provide the script, daily group training, and 1 on 1 sessions for anyone serious. Remote, commission, call as much or as little as you want.
Honest numbers. I made 10 calls the other day, 3 answered, 2 closed. A rep with no prior sales experience closed his first deal on day 3. Not promising those results, just showing the potential.
www.steadycraftsolutions.com is the agency site, prices and products are there. Selling Getting Started now and Getting Serious is wrapping up in the next couple weeks.
If you want to see the platform in action and hear how the comp works, just say so and I'll send a Zoom link.
Use when: Same audience as Designer A. Pick whichever opener fits your mood that day. Don't send both to the same person.
Follow-up
Bump2-3 day follow-up
For recruits who went quiet after your first message. Low pressure, gives them an out.
Hey [name], bumping this in case it got buried. Still hiring if you're still looking. If you've already landed something or it's just not the move for you, no worries, just let me know and I'll close the loop.
Use when: 2-3 days after the first DM with no reply.
FB Outbound to Businesses
For cold-DMing local business owners you spot on Facebook who don't have a website. Same diagnose-before-pitching posture as the call script. Lead with the problem, offer a free sample of what their site could look like, never lead with the pitch. Three layers: cold first DM (the opener), when they reply (response branches for every common reaction), follow-up (bump if they ghosted).
Cold first DM
Opener 1Soft diagnostic question
Lowest pressure. Mirrors the call script's OPEN step. Asks a question instead of pitching, lets them volunteer the problem.
Hey, came across [business name] on Facebook. Quick question when you have a sec, do you have a website set up yet or is FB still your main spot online? Asking because I help local businesses get found on Google and noticed a couple spots where customers might be slipping through the cracks for your business specifically.
If you want, I can put together a quick sample of what a real site for your business could look like, no charge, so you can actually see what I mean. Just let me know.
Use when: First message, unsure how busy or savvy the owner is. Safest opener.
Opener 2Sample site teaser
Mirrors the call script's DEMO REVEAL. Honest framing, "sample site so you can see what one for your business could look like." Drives them to ask for the link, which becomes the call.
Hey [name], saw [business name] on FB. Since I had your info pulled up already, I went ahead and put together a quick sample of what a real website for your business could look like. Way easier to just show you than try to explain over text. Want me to send the link?
Use when: You actually have a sample site generated for them in the platform. Don't send unless you can deliver within 5 minutes of them replying.
Opener 3Direct problem framing
Higher confidence. Names the leak directly. Same "losing customers who are already looking for you" wedge from the voicemail script.
Hey [name], saw your business on FB. Wanted to flag something. When somebody Googles [service] in [city] right now, they're not finding you, they're finding whoever's at the top of the page. That's customers leaving money on the table without you even knowing it.
Happy to throw together a quick sample of what a real site for your business could look like, no charge, way easier to show you than explain over text. Want me to send it?
Use when: Owner seems more business-savvy. Confident tone matches confident audience.
Opener 4Slammed disarm
Mirrors the call script's "we're slammed" disarm. Counterintuitive but it works because it tells them NOT to buy, which lowers their guard.
Hey, saw [business name] on Facebook. If you're already slammed with work, ignore this lol. But if you're open to taking on more customers, I'd love to show you what I'd change if it were my business. Up to you.
Use when: Page looks busy. Comments full of inquiries, active posting, "booked out" language.
Opener 5Hyper-casual curiosity
Lowest possible sales energy. Reads like a friend asking, not a salesperson. Works best for newer/smaller businesses where the owner's still doing everything themselves.
Hey [name], saw [business name] on FB. Quick question, no website yet on purpose, or one of those "I'll get to it eventually" things lol? Asking because I help businesses like yours get one set up.
Happy to put together a quick sample of what one for your business could look like, no charge, if you wanna see what I mean.
Use when: Small / new business, owner-operator vibe. Anything too polished will read as scam to them.
When they reply
Reply 1Curious / "tell me more"
They engaged but didn't commit yet. Pivot straight into the demo reveal (mirrors the call script's DEMO REVEAL step). The goal of this message is to get an email or phone number so you can send the sample and shift to the call.
Cool. Since I had your info pulled up I went ahead and put together a quick sample of what a real site for your business could look like. Just a starting point, I'd swap in your real photos and info, but it'll give you a feel.
Way easier to show you than try to explain over text. What's a good number or email to send it to?
Use when: They reply with "tell me more," "what is this," "I'm interested," or any curious signal.
Reply 2"How much?"
Mirrors the call script's pricing handler. Don't anchor a number until they've seen the sample. Redirect to the visual first.
Depends on what makes sense for your business. For most owners it runs $49 to $249 a month plus a one-time setup, way less than they were paying anywhere else.
Before we talk numbers though, want me to send you the sample site so you can actually see what you'd be getting? Way easier to decide if it's worth it once you can see it.
Use when: They jumped straight to "how much" before seeing anything. Common.
Reply 3"I already have a website"
Mirrors the call script objection handler. Don't argue, probe. "Digital business card" framing makes it easy for them to admit it's not pulling its weight.
Totally fair. Quick question, does it actually bring you customers, or is it more of a digital business card?
Happy to pull it up and tell you exactly where it might be leaking, no charge. A lot of the time the site itself is fine, it's just not showing up when people search.
Use when: They claim they already have a site. Almost always either dead, hidden on page 4 of Google, or template junk that converts nobody.
Reply 4"Not interested"
Mirrors the call script handler. The question after "not interested" often surfaces the real reason and reopens the door.
No worries. Usually when people say that it's either timing or they had a bad experience with someone before. Which one? I'll back off either way, just curious.
Use when: Hard "not interested" reply. Don't push. The question is the move.
Reply 5"Who are you / what company?"
Direct, honest, link to the agency site. Lets them verify you're a real business in 10 seconds.
I run a small agency called Steady Craft. We do websites and online presence for local businesses. www.steadycraftsolutions.com if you wanna check it out.
Wanted to message you directly because [business name] looks like the kind of business that would actually benefit from what we do.
Use when: They ask who you are, what company, or "is this a scam." Don't get defensive, just answer.
Reply 6"Send it" / "Yes show me the sample"
The win. They asked for the demo. Deliver fast (within 5 minutes if possible). The "starting point" line manages expectations so they don't reject it for missing their real photos.
Awesome, sending now. Heads up it's a starting point, I'd swap in your real photos and info, but it should give you a real feel for what we'd put together.
[LINK]
Let me know what jumps out first, good or bad. Also down to hop on a quick call to walk through it if that's easier.
Use when: They said send it. Reply within 5 minutes. The "down to hop on a call" line plants the call ask early.
Reply 7"How did you get my info?"
Honest, no-frills answer. The defensive version sounds guilty. Casual + transparent kills the concern.
Just found you on Facebook lol. Saw your business doesn't have a website yet and figured I'd reach out directly. Nothing sketchy, no list or anything, just scrolling local businesses.
Use when: They ask how you got their contact. Common, especially from older owners.
Reply 8"Maybe later / call me in a few weeks"
Mirrors the call script handler. Don't just accept the punt. Surface the blocker, sometimes you can clear it in one reply.
Happy to. Quick question though, what changes between now and then that would make it a yes? Sometimes I can answer it right now and save you the wait.
Use when: Soft punt response. The follow-up question surfaces the actual objection.
Reply 9Went cold mid-conversation
For when they were engaged, then stopped replying mid-thread (different from never replying to the first DM). Light touch, keeps the door open.
Hey [name], lost you for a sec lol. Still want me to send the sample over, or you good?
Use when: Conversation was active and then they ghosted mid-thread. Day or two later.
Follow-up
Bump2-3 day follow-up
For business owners who didn't reply at all. Low pressure, gives them a clean out. Mirrors the breakup voicemail's reciprocity trigger.
Hey [name], bumping this in case it got buried. Still happy to send over a quick sample of what I'd do if it were my business, no charge. If you've got something already in motion or it's just bad timing, no worries.
Use when: 2-3 days after the first DM with zero reply. Don't bump more than once.