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Priority
Hey I gotta run / Can you call me back?
No problem, I'll keep this quick. Let me lock in a time to finish this conversation. I've got tomorrow at 10am or Thursday at 2pm, which works better?Don't let them off without a specific time. "I'll call you back" without a date is a lost lead. Two options anchored to specific days/times gets a real commitment.
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How much? (asked in the first 20 seconds)
Depends, can I show you what we'd actually recommend first, then we can talk price? Takes 10 seconds, I already pulled it up.Deflect to the demo. ALWAYS. Price-before-context kills every call.
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I'm too busy / we're booked out
Honestly if you're booked, you don't need me right now. Focus on reviews and your Google profile first. Out of curiosity though, if things slowed six months from now, is there anything predictable bringing in new customers?This is the disarm opener. Use it deliberately, then ask the future-pacing question to keep the conversation open.
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They're really pushing back / hard "not now"
Totally fair. Let me lock in a quick follow-up so this isn't lost. I've got next Tuesday at 10am or Thursday at 2pm, which works better?Universal fallback when other handlers fail. Two specific times anchor the commitment. Never let them leave with "I'll call you back" or "send me info" if you can lock a calendar slot instead. A scheduled follow-up is 10x more likely to convert than an open-ended "we'll be in touch."
We already have a website
Totally fair. Quick question though, does it actually bring you customers, or is it more of a digital business card? Half the websites I see for businesses your size were built five years ago, never updated, and show up on page three of Google. If yours is working, awesome. If it's not, that's where we come in.
Not interested
No worries. Usually when people say that it's either timing or they had a bad experience. Which one?If timing: "What would have to be true in 60 days to make it a yes?" If bad experience: "What did the last guy do? I want to make sure we don't do the same thing."
I've been doing fine for 20 years without one
That's exactly why I called. You've built something people trust, twenty years of reputation is something most businesses never earn. A website just makes sure the next generation of customers, the ones who Google first, can find what your existing customers already know about you. It's not replacing what works, it's protecting it.
My customers are all word of mouth
That's the best kind. Here's the thing though, every one of those referrals is pulling out their phone to get your number. Right now when they do that, they're ending up on Yelp or a competitor's site. Let's make sure they land on yours.
I'm not good with computers
That's the whole point. You don't touch anything. You tell us about your business in 30 minutes on the phone, we build it, we maintain it, we update it when you want changes. Your grandkids could throw something together on Wix, that's not us. We're the done-for-you version.
I don't want to be on the internet
I get it. Here's the thing though, you already are. Google has a listing for your business whether you want it or not. Yelp might have one. Facebook might have one. The question isn't whether you're online, it's whether you control what shows up when somebody searches you.
Send me something in the mail / send me info
I can do that. Quick question first though, if I send it over and it actually solves the problem we just talked about, what would stop you from getting started?The honest answer here tells you whether they're a real lead or a polite no.
My nephew/son/daughter is going to build me one
Love that, family deal, can't beat it. How long has that been in the works? Here's the thing, we'll have yours live tomorrow. If your nephew builds you a better one later, you cancel with 30 days notice, we help you move the domain, no drama. Nothing to lose in the meantime.
Where are you based? / Are you in China?
No, we're US-based, founders are in Nashville. Happy to text you our website and LinkedIn alongside the demo so you can see exactly who we are.
Let me think about it / talk to my wife
Totally fair. What specifically do you want to think on? Sometimes I can answer it right now and save you the back-and-forth.If they still need time: "I'll check back tomorrow at 10. If by then you've decided it's not for you, just tell me and I'll stop calling. If you want to move forward, we'll get it live that day."
I'll just build one myself on Wix/Squarespace
Totally fair option, they work for a lot of folks. The reason most of our clients don't go that route is they started trying, got four hours deep, and their business stuff took over. We do the whole thing in 24 hours. If you've got the time, go for it. If you don't, that's what we're here for.
My last guy held my domain hostage
I hear that all the time, that's exactly the dirty industry move we don't do. Every Steady Craft tier registers your domain in your business name from day one. We just manage the renewal. If you ever wanted to leave, you log in and transfer it out. No fee, no delay, no drama.
What's the setup fee actually for?
Real work, building the actual site, registering your domain in your name, setting up email forwarding to you, hooking up the contact form, and getting your Google Business Profile claimed and verified. It's not a charge to start the contract, it's the build itself.
Will you manage my Google Business Profile?
We do the setup on day one, getting it properly claimed, categories right, photos uploaded, NAP consistent. Ongoing posting and review responses is your team's job, and honestly that's how it should be, since posts from the actual owner perform better than posts from an agency anyway.NEVER promise weekly GBP posts. Setup only.
Am I locked into a contract?
Month to month. Cancel anytime with 30 days notice. Your domain stays in your name, you walk with it. We've never had to fight a client to keep them, because the work speaks for itself.
Can you guarantee me X new customers?
Anybody who guarantees you a specific number is either lying or about to be sued. What I CAN tell you is what the site does mechanically, ranks for your service plus your city, captures forms, sends you the lead within five minutes. The number of leads depends on your service, your city, and the competition. Most of our clients see their first new customer in the first 30 to 60 days.
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