01
Open · One Question
15 sec · 0:00 to 0:15
Hey is this [Business]?
"Yes"
Hey, I'll be quick and straightforward with you. I work with local businesses helping them get more inbound calls and customers, and I had one quick question for you. Are you getting as much business as you want right now, or could you take on more?
Stop talking. No pitch. No demo offer. The question does the work.
C
Clarify · Branch On Their Answer
45 sec · 0:15 to 1:00
Gotcha. Where do most of your new customers come from right now?
Listen. Examples: referrals, Facebook, Google, repeat, signs, word of mouth.
And if those referrals dried up next month, what would that look like?
Honestly if you're already booked, you don't need me right now. If anything I'd just say focus on reviews and your Google profile first.
Pause. Let the disarming land.
Out of curiosity though, if things slowed down six months from now, is there anything predictable bringing in new customers?
L
Label · Mirror Their Words Back
15 sec · 1:00 to 1:15
So if I've got this right, most of your business comes from [their words], and there really isn't a predictable system bringing in new customers. Fair?
Wait for the yes. Don't fill silence.
O
Overview · Paid Prior Attempts
45 sec · 1:15 to 2:00
Have you ever actually paid anyone to help with that side of it? Like a website, or someone running ads for you?
How'd that go?
Listen for pain: expensive, no results, ghosted, wasted money, didn't work.
Got it, that's actually pretty common. Most owners just figure customers will find them, and for a while that works.
Skip the pain-mining, go straight to Sell the Vacation.
S
Sell The Vacation · Outcomes Not Features
60 sec · 2:00 to 3:00
Yeah that's pretty common. A lot of owners I talk to aren't against marketing, they're against paying for stuff that doesn't work.
Pause.
Honestly, most of what I do is making sure when somebody in [city] searches [their service], you're the first business they find. Not the design itself, just the visibility. That's where most new customers actually come from.
And even if you've already got a site up, the real question isn't whether you have one, it's whether anyone's actually finding it when they search.
Pre-handler. Disarms "we already have a website" before they raise it.
Continue To
Step 06 - Demo RevealNo additional script needed
Default path. Most prospects react with verbal agreement or quiet attention. If they're not pushing back, move straight to the demo.
Honestly, maybe you don't. But here's the thing - when somebody in [city] needs [their service] and doesn't already know you, the first thing they do is Google it. If you're not the first one they see, that's a customer you didn't even know you lost.
Pause. Let it land.
When somebody Googles [their service] in [city] right now, do you know if you come up first?
Listen. Most say "I don't know" or "probably not" - either proves the leak. Flow straight into Demo Reveal below, don't pitch the demo here.
D
Demo Reveal · Text It Now
30 sec · 3:00 to 3:30
So since I had your business pulled up already, I actually went ahead and built a quick sample site for you, just so you can see what it would look like. Way easier to just show you while we're talking than send a bunch of info you'd never actually look at. It's just a starting point, I'd swap in your real info and photos. Is this a good number for me to text it to?
Send the link. Wait for them to confirm they got it.
W
While They Look · Let Them React
60 sec · 3:30 to 4:30
Take a look, tell me what you think. Be honest, you won't hurt my feelings.
If "yeah it looks good," pull more out: "Anything you'd want changed?" or "What jumps out first?"
E
Explain Away Concerns · One Acknowledgment, One Question
45 sec · 4:30 to 5:15
| "We already have a website" | Totally fair. Quick question, does it actually bring you customers, or is it more of a digital business card? |
| "Not interested" | No worries. Usually when people say that it's either timing or a bad experience. Which one? |
| "How much?" | Depends. Some businesses need a couple fixes, others want the whole setup. For most owners it runs $49 to $249 a month plus a one-time setup, depending on what makes sense. |
| "Send me info" | I can do that. Quick question first, if I send it over and it actually solves the problem we just talked about, what would stop you from getting started? |
| "I need to think about it" | Of course. What specifically do you want to think on? Sometimes I can answer it right now and save you a couple days. |
| "Call me back next month" | Happy to. What changes between now and next month that would make it a yes? |
R
Reinforce · Remove Pressure, Invite Next Step
15 sec · 5:15 to 5:30
Like I said, hate it and no worries. But if you like what you see, let's talk about getting it set up.
Couple quick things either way: you can cancel anytime, your domain gets registered in your name from day one so you walk with it if you ever leave, and I'll have your real site live within 24 hours. For most owners, the whole thing runs less per month than their phone bill.
Pre-handler stack. Kills "let me think about it," "I'm worried about getting locked in," "I don't want to wait," and "how much?" sticker shock. All four in one breath.
Starter
$49/mo
+ $297 setup · 5 pages · GBP setup · 1 city SEO
Pro · Default
$149/mo
+ $497 setup · 10 pages · 5 edits/mo · 5-city SEO
Growth
$249/mo
+ $997 setup · 25 pages · 10 edits/mo · 2 SEO pages/mo · review engine
Domain bundled into every tier, registered in their business name. They walk with it if they ever leave. Lead with this if prior-agency burn comes up.
GBP setup only across all tiers. Do NOT promise ongoing GBP management or weekly posts. We help them claim and configure it on day 1. They handle posting going forward.
Awesome, let's lock it in right now while we're on the phone. I'm gonna send you the payment link, takes about 90 seconds to fill out, then I'll get started on your real site today. Cool?
Close on the phone. Don't let them off without paying. The 90-second time anchor removes friction. If they hesitate, it's almost always a question, not a no.
Totally get it. What's the one thing holding you back from doing it right now?
Don't book a follow-up unless they explicitly ask. "Let's hop on tomorrow" is where deals die. Surface the real blocker first.
All good. Mind if I check back in a few weeks to see if anything's changed?
Default recommendation = Pro. Only push Starter if they're a clear solo operator with no growth ambition. Only push Growth if they specifically asked for "the most you can do."
Backup Objection Handlers
| "I've been doing fine for 20 years without one" | That's exactly why I called. You've built something people trust. A website just makes sure the next generation of customers, the ones who Google first, can find what your existing customers already know about you. It's not replacing what works, it's protecting it. |
| "My customers are all word of mouth" | That's the best kind. Here's the thing though, every one of those referrals is pulling out their phone to get your number. Right now they're ending up on Yelp or a competitor's site. Let's make sure they land on yours. |
| "I'm not good with computers" | That's the whole point. You don't touch anything. You tell us about your business in 30 minutes on the phone, we build it, we maintain it, we update it when you want changes. |
| "I don't want to be on the internet" | I get it. Here's the thing though, you already are. Google has a listing for your business whether you want it or not. The question isn't whether you're online, it's whether you control what shows up. |
| "My nephew is going to build me one" | Love that, family deal. Here's the thing, we'll have yours live tomorrow. If your nephew builds you a better one later, you cancel with 30 days notice, no drama. Nothing to lose in the meantime. |
| "How much? (asked in the first 20 sec)" | Depends, can I show you what we'd actually recommend first, then we can talk price? Takes 10 seconds. |
| "I'll just build one on Wix" | Totally fair option. The reason most clients don't go that route is they started, got four hours deep, and their business stuff took over. We do the whole thing in 24 hours. |
| "My last guy held my domain hostage" | I hear that all the time, that's exactly what we don't do. Every tier registers your domain in your business name from day one. If you ever leave, you log in and transfer it out. No fee, no delay. |
✓
Within 10 Minutes Of Hanging Up
Post-Call Checklist
Text the demo link if not already sent
Log call in shared sheet (outcome, tier picked or objection)
Closed? Send payment link + intake form
Booked follow-up? Send calendar invite with demo link in body
Cold? Set 30-day re-engagement reminder
Heard a new objection? Post it in team chat