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Sell The Vacation · Outcomes Not Features
60 sec · 2:00 to 3:00
Yeah that makes sense. Most people just figure customers will find them, and for a while that does work. But what I find is that a lot of owners aren't against marketing, they're against paying for stuff that doesn't work. Does that make sense?
Wait for the yes. The "does that make sense" check pulls them into the conversation before you pitch.
Honestly, most of what I do is making sure when somebody in [city] searches [their service], you're the first business they find. Not the design itself, just the visibility. That's where most new customers actually come from.
And even if you've already got a site up, the real question isn't whether you have one, it's whether anyone's actually finding it when they search.
Pre-handler. Disarms "we already have a website" before they raise it.
Continue To
Step 06 - Demo RevealNo additional script needed
Default path. Most prospects react with verbal agreement or quiet attention. If they're not pushing back, move straight to the demo.
Honestly, maybe you don't. But here's the thing - when somebody in [city] needs [their service] and doesn't already know you, the first thing they do is Google it. If you're not the first one they see, that's a customer you didn't even know you lost.
Pause. Let it land.
When somebody Googles [their service] in [city] right now, do you know if you come up first?
Listen. Most say "I don't know" or "probably not" - either proves the leak. Flow straight into Demo Reveal below, don't pitch the demo here.
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Reinforce · Remove Pressure, Invite Next Step
15 sec · 5:15 to 5:30
Like I said, if you hate it no worries. But if you like what you see, let's talk about getting it set up.
Pause.
You can cancel anytime, your domain gets registered in your name from day one so it's yours if you ever leave, and I'll have your real site live within 24 hours. The whole thing is usually less than your monthly phone bill.
Pre-handler stack. Kills "let me think about it," "I'm worried about getting locked in," "I don't want to wait," and "how much?" sticker shock. All four in one breath.
Get Found
$99/mo
+ $697 setup · 5 pages · domain in their name · GBP setup · 1 city SEO
Get Called · Default
$149/mo
+ $997 setup · 10 pages · 5 city pages · 5 edits/mo · 5-city SEO
Own Your Region
$249/mo
+ $1,497 setup · 25 pages · 10 edits/mo · 2 SEO pages/mo · review engine
Domain bundled into every tier, registered in their business name. They walk with it if they ever leave. Lead with this if prior-agency burn comes up.
GBP setup only across all tiers. Do NOT promise ongoing GBP management or weekly posts. We help them claim and configure it on day 1. They handle posting going forward.
Walk them through each tier. Lean toward Get Called as the default. Soft-discourage Get Found, validate Own Your Region.
Get Found is $99 a month. Five-page site with your own domain in your name, gets you online and looking real. If you just want a basic presence and nothing more, this works.
Get Called is $149 a month, and this is what most owners end up going with. Ten-page site, a page for each of the five towns you work in. You actually show up in Google for [your trade] in [city 1], [your trade] in [city 2], and so on. Five times the SEO coverage of Get Found. Plus five small edits a month, 24-hour turnaround. The sweet spot. Actually brings customers in instead of just existing.
Own Your Region is $249 a month. Everything in Get Called, plus two brand-new SEO pages every single month (we write and publish), automated review engine that texts your customers after every job, and a real analytics dashboard. For owners who actually want to grow, not just maintain.
What feels like the right fit for what you're trying to do?
Open ask. Don't push yet. Their answer triggers one of the three lean-up branches below.
Get Found works for some folks. The main thing it doesn't include is the city pages, and honestly that's where most new customers actually come from. For an extra $50/month, Get Called covers way more ground. Want me to just set you up with Pro?
Frame as saving them from a mistake, not upselling.
That's the right call. That's what most of our clients land on.
Brief validation, move to HOT close below.
Love it. Tells me you're actually trying to grow, not just maintain. Let's get you set up.
Don't second-guess them. Close.
Once the site is locked, or on any call with an existing client, add the receptionist. Ask the question and let them answer; almost everyone says voicemail.
One more thing. When you're on a job and the phone rings, what happens?
We built a receptionist that picks up when you can't. It books the job and texts you the name, number, and what they need. You can hear it right now: call 615-813-8427 and ask it for a quote like you're a customer. It's $499 to set up and $149 a month for 100 minutes. No contract.
● THEM$149 is too much
The cheaper version is a text-back. You miss a call, the caller gets a text from your number within thirty seconds, and their reply comes to your phone. $149 to set up, $49 a month.
● THEMGets leads from the website
Speed to lead. Someone sends the form on your site and your receptionist calls them within seconds, books the job, and texts you the details. Includes the text-back. $299 to set up, $199 a month.
● THEMAsks about ads
We run ads too, starting with Google's pay-per-lead where you only pay when someone calls. $750 to set up, $600 a month, and you pay Google directly. If you're already on a plan with us, ask Levi about the launch rate before it goes away.
Ads need an active website plan. Never promise a cost per lead.
Trade with real call volume and $300+ jobs? Or all of it as one product: the Own Your Region site, the receptionist with 200 minutes, speed to lead, and the pay-per-call Google ads run by us, with one page a month showing what booked. $2,497 to set up, $997 a month. Every call answered inside 60 seconds or the month is free. That one is 15 minutes with Levi, not a link: book it.
Never say the receptionist records calls. It doesn't. Prices are on steadycraftsolutions.com/pricing; quote those and nothing else.
Once they've picked + got the lean-up response, close based on how ready they sound:
Awesome, let's lock it in right now while we're on the phone. I'm gonna send you the payment link, takes about 90 seconds to fill out, then I'll get started on your real site today. Cool?
Close on the phone. Don't let them off without paying.
Totally get it. What's the one thing holding you back from doing it right now?
Don't book a follow-up unless they explicitly ask. "Let's hop on tomorrow" is where deals die. Surface the real blocker first.
Totally fair. Let me lock in a follow-up so we don't lose touch. I've got next Tuesday at 10am or Thursday at 2pm, which works better?
Two specific times. "Check back in a few weeks" is a dead lead.
Default recommendation = Get Called. Only push Get Found if they're a clear solo operator with no growth ambition. Only push Own Your Region if they specifically asked for "the most you can do."